Wednesday, March 20

As we gather together to enjoy food and drink and socialize with old and new friends, be sure to start your Convention with a little boogie in your boots. Join us in welcoming The Gus Miller Band, a rising country group based out of Austin and our incredible musical guest for the Convention Welcome Reception. Their 1970s-inspired tunes feel reminiscent of greats like Willie Nelson and Gram Parsons and will surely have you on the dance floor in no time.

Thursday, March 21

Start your Convention off right and join your United Country family for a time of fellowship and community. Sharing this special time with breakfast and the messages that mean the most will set the stage for a truly exceptional convention. *Optional ticketed event

Coming off of five years of record growth, United Country Real Estate has evolved with the most powerful, industry-leading team and program. During the general session, we will layout the direction for the company in 2024 and beyond. We will provide comprehensive insights into United Country’s state of the business and share the vision and key strategies for our combined, continued growth and success.

Join us for an exclusive insight into the latest enhancements in Bullseye, designed to supercharge your marketing efforts and streamline lead conversion. We’ll cover updates in CRM, the drip marketing campaigns and calendaring tools to help you unlock the full potential of Bullseye’s capabilities.

We’ll also introduce “LeadBoost,” a groundbreaking ad platform engineered by digital marketing experts to deliver proven, lead-generating ad programs tailored to your budget. Say goodbye to marketing management complexities – with LeadBoost, launching social media and Google ad campaigns is as simple as setting a budget and clicking “Go” without the need for in-depth knowledge of algorithms or targeting strategies. Lastly, we’ll give you a sneak peek at our new Auction Website, offering a seamless and enhanced user experience.

Don’t miss this opportunity to learn how Bullseye tools can revolutionize your marketing strategy and propel your business to new heights in 2024!

Grab some coffee and visit with our vendors, service providers and strategic partners in the Expo Hall. Network and socialize with your real estate family and learn more about programs and services available to you. Your tech team will be available to answer your questions, provide one-on-one guidance, coaching and support for attendees. Come learn about the latest innovations, new Bullseye Cloud and how to better leverage UCRE technology.

Matt Britton is a world-renowned expert on the impact of tomorrow’s consumer on the real estate industry today. Having delivered more than 400 keynotes on five continents, Matt has quickly emerged as a go-to speaker on the impact of the new consumer and leveraging Artificial Intelligence (AI)  trends. Over the past two decades, he has provided invaluable consultation to more than half of the Fortune 500.

The world of AI can often seem impractical, mysterious and complex, but Matt is here to layout current uses and demystify it. Join Matt as he sheds light on the often-misunderstood world of AI and its real-world applications in the real estate industry. As a highly recognized figure in the AI realm, he offers an accessible walkthrough of AI’s intricacies, breaking down its three key components: the database, the prompt, and the output.

Currently at the helm of Suzy, a pioneering consumer intelligence company, Matt has facilitated a radical transformation in how brands garner real-time feedback and consults on futureproofing your career for an ever-changing consumer landscape.

Introducing the United Real Estate Group Financial Wellness Program – The UCRE business model has been perfected for nearly 100 years to give you the support and resources you need to differentiate, stay ahead and succeed in real estate. Now we are moving our support and resources one giant leap further to help agents build personal wealth through this comprehensive wealth management program. It’s not how much you earn, it’s how much you keep, and if you don’t focus on the bigger picture, you’re basically trying to fill a bucket with a hole in it. We have compiled a suite of resources into a program to help you truly understand how to better manage your money, how to budget, get out of debt, utilize true wealth-building strategies and protect your financial future.

Join us during this exciting event for special recognition of 2023 achievements. We will recognize and award office teams and agents across the entire UCRE network. Honors will include Listing Awards, Sales Awards, Founders Awards, President’s Awards, Summit Awards, Pinnacle Awards and Auction Marketing Competition Award winners.

Friday, March 22

Grab some coffee and visit with our vendors, service providers and strategic partners in the Expo Hall. Network and socialize with your real estate family and learn more about programs and services available to you. Your tech team will be available to answer your questions, provide one-on-one guidance, coaching and support for attendees. Come learn about the latest innovations, new Bullseye Cloud and how to better leverage UCRE technology.

Fully leverage the capabilities of the proprietary Bullseye program to increase your income. This session is designed to give you an overview of your new CRM tool within Bullseye, covering everything from locating your leads to adding notes to your contacts and more. We’ll also dive into powerful advanced topics such as drip marketing, calendaring and mass marketing, providing you with the skills to optimize lead conversion. Additionally, we’ll offer an exclusive preview of the new “LeadBoost” program, a revolutionary system to streamline social media and Google ads, making marketing easier than ever before. Unlock the full power of Bullseye!

Join industry expert Kris Kennedy for an insightful one-hour class dedicated to the latest features of Auction Flex and HiBid –two pivotal tools in the auctioneering landscape. This class is designed for auction professionals seeking to enhance their skills and knowledge of the AuctionFlex software program and the HiBid online auction bidding portal. Whether you’re new to these platforms or looking to update your expertise, this session will equip you with the latest updates and best practices to streamline and evolve your auction operations.

The Realtors Land Institute (RLI) is a professional association of ranch, farm and land brokers across North America. A division of the National Association of Realtors, RLI agents and brokers are recognized for a higher level of expertise in conducting large land transactions. Further, those brokers who have achieved the coveted Accredited Land Consultant (ALC) designation earn, on average, $100,000 per year more than the average RLI agent. Are you ready to step it up? Learn how RLI can benefit you and your career in this powerful breakout session.

In an increasingly competitive industry, leveraging digital platforms to grow your business is imperative to success. Building a social media audience to reach your real estate goals involves establishing expertise in your niche, solidifying your brand identity, creating engaging content that provides value and optimizing that content for each platform. Utilizing exclusive insight from top offices in the United Country family, we’ll cover all of these topics as well as other essential strategies for driving more business from your social media marketing in 2024.

“Post-Listing Mastery for Real Estate Agents,” a session to guide agents through the critical phases after a property hits the market. Learn to exceed seller expectations, from deploying targeted marketing plans to leveraging technology, offering additional services, perfecting communication and better management of the listing. We will also cover closing deals efficiently and providing post-sale support to ensure a smooth transition for listing clients. Transform into a real estate agent who not only lists, but also maximizes the probability of a faster sale, exceeds seller expectations and gains more repeat clients.

Looking for a proven method to get more listings? In today’s tight real estate inventory market, standing out and winning more listings requires more innovative strategies. Join industry veterans Matt Gallimore and Jimmie Dean Coffey for an enlightening class on the highly-effective “JumpStart Program” – a unique approach that blends the broad appeal of traditional sales with the competitive edge of auctions.  Even if you are not an auctioneer, you can leverage this program to win and sell more listings.

Designed for properties in high demand and those that could benefit from rapid, competitive bidding, the JumpStart Program is redefining the way we think about property sales. By avoiding the initial use of the term “auction” to sidestep potential confusion and negative connotations, you can introduce sellers to a strategy that not only accelerates the sale timeline, but often surpasses market value expectations through time-defined competitive bidding. Further differentiate yourself from other realtors with this innovative and proven method.

Come join an open forum discussion with top listing agents from across the nation. Learn how they continue to keep the listing inventory rolling in, as well as how they leverage the United Country tools in their local markets to win more listings. “List to Last,” as they say.  See how these top listers have not only maintained their business but have taken their careers to the next level.

This is a dedicated session created specifically for office managers and support staff to have an opportunity to discuss best practices and learn more about what top offices are doing in regards to office marketing, processes and organization. A selected panel of top office admins and managers will lead the discussion and be available to answer questions on techniques they use to improve efficiency and get results for their teams. If you are directly involved with the office’s administrative functions this session is for you!

Join a diverse panel of seasoned experts as they share invaluable insights and firsthand experiences across various auction segments, including real estate, personal property assets, equipment and vehicles. Whether you’re new to the auction industry or seeking to enhance your existing strategies, this class offers a rich exploration of current market trends and effective solicitation techniques. Kickstart your experience with our expert panelists who bring a wealth of knowledge from various sectors of the auction market. They’ll share their personal experiences and in-depth analysis of market trends to give you a clear picture of the current landscape.

We’ve assembled a group of UC agents who are knowledgeable and experienced with successful podcasts. Join us for an opportunity to learn from the panel about how to start and run podcasts, generate content ideas, best equipment suggestions and more. Podcasts are a great way to further differentiate, grow your brand and business, share your knowledge on real estate or a particular topic related to an SPG and stay top of mind while having fun in the process.

The current administration is using conservation programs to permanently “protect” 30% of our nation’s land and waters by 2030. This is an important and valuable opportunity for land agents and owners to better understand this potentially dramatic impact on private property ownership and private property rights in the future. Learn how the “30×30” agenda and the effort to create “Natural Asset Accounts” weakens property rights, erodes real estate value and what you can do to help protect your clients.

Now in its 10^th year, this powerful hunting property marketing program leverages an industry best hunting properties website, outdoor industry partners and best-in-class marketing support. The program is a driving factor of why we are the fastest growing and largest hunting property team in the US. The UCHP team will review the 2024 programs and discuss exciting, new initiatives that are launching this year. You will hear about the expansion and branding of the program and the production, marketing and digital capabilities that will help grow your business. If you sell hunting properties, this breakout session is one you can’t afford to miss.

Walk the red carpet while photographers wait to take photos of award winners, individuals and teams. These professional photos can be used for local news releases and your social media posts, promoting all of your achievements and advanced training. Remember to use our hashtag #UCConvention when making social media posts.

Join us for a fun and entertaining evening to recognize and celebrate United Country’s top achievers of 2023. They will share their thoughts and insights with us all and inspire future achievements in you. We will also recognize the winners of the prestigious Holcombe Award, Genesis Award, Rising Star, Pole Position, Chamberlain Award and Stand Out Award along with the Sale of the Year and Auction of the Year. We will announce next year’s Incentive Trip destination and reveal the highly anticipated 100 Year Anniversary Training & Awards Convention location for next year!