Event
AGENDA
ORLANDO, FL | OCTOBER 14-16
OCT 14
WEDNESDAY
12:00 pm – 3:00 pm
Ballroom Foyer
Registration & Information Desk
1:00 pm – 3:00 pm
Owners Only Session
7:00 pm – 9:00 pm
Welcome Reception
OCT 15
THURSDAY
7:30 am – 8:30 am
Prayer Breakfast
8:00 am – 12:00 pm
Foyer
Registration & Information Desk
8:00 am – 3:00 pm
Foyer
Vendor Hall
9:00 am – 10:30 am
Ballroom
Welcome & General Session
Presented by: Dan Duffy, CEO of United Real Estate Holdings LLC, Mike Duffy, President of United Country Real Estate, & Shawn Terrel, President of United Country Auction Services
Welcome & General Session
Winning Strategies for Instagram, YouTube, and More. Decode the latest social media algorithms and discover content strategies proven to attract clients and strengthen your real estate brand. Learn precisely which types of content resonate most, how to optimize posts effectively, and the best distribution methods to generate direct inquiries and new business.
Dan Duffy, CEO of United Real Estate Holdings LLC
Dan Duffy
Chief Executive Officer, United Real Estate Group
The Chief Executive Officer and Chairman of the Board of Directors for United Real Estate and United Country Real Estate, Dan Duffy joined the United family in early 2006. In his role as CEO, Dan brings innovation as he focuses on establishing and executing long-term strategies. His primary goal is to ensure our agents gain a competitive advantage as they serve clients in their local markets.
Mike Duffy, President, United Country Real Estate
Mike Duffy
President, United Country Real Estate
Mike Duffy, President of United Country Real Estate, is all about creating and supporting new, value-added services, as well as sales and marketing programs for the company’s franchisees. He brings 30 years of marketing and sales experience built with national brands such as Coca-Cola, Winston Cup NASCAR, RJ Reynolds, and Minute Maid. Mike remains focused on increasing the power, recognition and understanding of the UCRE brand with buyers and sellers in order to drive listings to UCRE affiliates. He is dedicated to helping affiliates achieve higher growth and reach their business goals.
Shawn Terrel, President, United Country Real Estate Auction Services
Shawn Terrel
President, United Country Real Estate Auction Services
As President of United Country Real Estate Auction Services, Shawn Terrel has a wealth of auction experience and insight, including 25 years in auction management and professional bid calling. Shawn is a former member of the National Auctioneers Association’s Board of Directors and a past Chairman and President of the Oklahoma State Auctioneers Association. During his career, Shawn was crowned a Champion Auctioneer in multiple states, and he is considered one of the industry’s foremost authorities on auctions that incorporate Internet and accessibility technologies.
10:30 am – 11:00 am
Ballroom
Technology Roadmap: Unveiling You Powerful New Tools
Winning Strategies for Instagram, YouTube, and More. Decode the latest social media algorithms and discover content strategies proven to attract clients and strengthen your real estate brand. Learn precisely which types of content resonate most, how to optimize posts effectively, and the best distribution methods to generate direct inquiries and new business.
David Dickey, Chief Technology Officer, United Country Real Estate
David Dickey
Chief Technology Officer, United Country Real Estate
David Dickey, Chief Technology Officer for United Country Real Estate, joined the company in 2006 following his role as Senior Vice President of Professional Services for ePartners, Microsoft’s leading integration partner. David specializes in delivering, integrating and customizing proprietary real estate technology solutions that are tailored specifically for UCRE affiliate business needs. His team is focused on websites, lead management, CRM, and other related technology systems to give UCRE affiliates a competitive advantage in the market and support affiliate growth.
Technology Roadmap: Unveiling You Powerful New Tools
Presented by: David Dickey
1:00 pm – 2:00 pm
Ballroom
AI Marketing Machine
Winning Strategies for Instagram, YouTube, and More. Decode the latest social media algorithms and discover content strategies proven to attract clients and strengthen your real estate brand. Learn precisely which types of content resonate most, how to optimize posts effectively, and the best distribution methods to generate direct inquiries and new business.
Presented by Keynote Speaker, Jason Pantana
Jason Pantana
Keynote Speaker & AI Training Professional, Ai Marketing Academy
Jason Pantana is the co-founder of Ai Marketing Academy (AiM)—a tactical, real estate-focused training membership that empowers professionals to confidently leverage AI across the most important digital marketing channels, including social media, video, content creation, email, and local SEO.
As a seasoned speaker, trainer, and coach with Tom Ferry International, Jason works with agents, teams, and brokerages to integrate artificial intelligence into their daily marketing—making it faster, smarter, and more effective. His teaching combines strategy with execution, helping professionals boost their reach, streamline their workflow, and drive real business growth.
Known for his approachable style and clear, practical guidance, Jason equips real estate pros with the confidence and know-how to stay competitive in today’s ever-evolving marketing landscape.
AI Marketing Machine
Keynote Speaker: Jason Pantana
4:30 pm – 6:00 pm
Foyer
Awards Winners Photo Booth
6:00 pm – 9:00 pm
Ballroom
Top Awards Reception & Banquet
OCT 16
FRIDAY
8:00 am – 3:00 pm
Foyer
Vendor Hall
8:00 am – 9:00 am
Future-Proof Your SEO The Era of AI Search
Grand Cypress G
Presented by Keynote Speaker, Jason Pantana
Jason Pantana
Keynote Speaker & AI Training Professional, Ai Marketing Academy
Jason Pantana is the co-founder of Ai Marketing Academy (AiM)—a tactical, real estate-focused training membership that empowers professionals to confidently leverage AI across the most important digital marketing channels, including social media, video, content creation, email, and local SEO.
As a seasoned speaker, trainer, and coach with Tom Ferry International, Jason works with agents, teams, and brokerages to integrate artificial intelligence into their daily marketing—making it faster, smarter, and more effective. His teaching combines strategy with execution, helping professionals boost their reach, streamline their workflow, and drive real business growth.
Known for his approachable style and clear, practical guidance, Jason equips real estate pros with the confidence and know-how to stay competitive in today’s ever-evolving marketing landscape.
The Guardrails: Protecting Your Brand, Reputation & Results
This focuses on using AI for lead generation, buyer and seller matching, and follow-up that doesn’t slip. Turn the people and inventory you already have into deals. We’ll use AI for pre-call research, matching buyers and sellers, and follow-up that doesn’t slip, without sounding like a robot. Practical lead gen, smarter list use, and next-touch habits you can run every week, not once and forget.
Presented by: John Schultz – Speaker & Chief Marketing & Technology Officer, Grafe Auction
John Schultz
Speaker & Chief Marketing & Technology Officer, Grafe Auction
A recognized leader at the intersection of auctioneering and innovation, John Schultz has dedicated over 25 years to advancing the profession. He serves as Partner and Chief Marketing & Technology Officer at Grafe Auction, a nationwide leader in commercial and industrial equipment auctions. He previously served as the 76th President of the National Auction Association (2024–2025) and as Chairman of the Board (2025–2026).
John’s journey began in 1992 at his grandfather’s estate auction—a formative moment that sparked a lifelong commitment to the auction industry. Since then, he has helped lead Grafe Auction through a full digital transformation, now conducting more than 300 online auctions annually across the retail, hospitality, manufacturing, and healthcare sectors.
A firm believer in professional development and service to others, John is a lead instructor for the Auction Marketing Management (AMM) designation and a graduate of the Certified Auctioneers Institute (CAI).
What's New in Land id: AI Insights, Map Tours & CarPlay
This focuses on using AI for lead generation, buyer and seller matching, and follow-up that doesn’t slip. Turn the people and inventory you already have into deals. We’ll use AI for pre-call research, matching buyers and sellers, and follow-up that doesn’t slip, without sounding like a robot. Practical lead gen, smarter list use, and next-touch habits you can run every week, not once and forget.
Presented by: Steve Roberson, LandID Founder
Steve Roberson
Chief Executive Officer & Managing Partner, Mapright
Steve Roberson is the Founder of Land id, a custom mapping platform serving more than 50,000 subscribers across the land and real estate industries. With a Master’s in Applied Geography (GIS) and over two decades in geospatial technology, Steve has built his career at the intersection of mapping and real estate. He serves as the Realtors Land Institute’s national mapping instructor and is a frequent featured speaker at national real estate conferences across the country. His work has been featured in Land Magazine, Lands of Texas, and the ASFMRA Land Values Book.
Future-Proof Your SEO The Era of AI Search
Presented by: Jason Pantana, Keynote Speaker
The Guardrails: Protecting Your Brand, Reputation & Results
Presented by: John Schultz, Grafe Auction Company Partner / Chief Marketing & Technology Officer
What's New in Land id: AI Insights, Map Tours & CarPlay
9:00 am – 9:15 am
Transition & Networking Break
9:15 am – 10:15 am
Social IQ Beat the Algorithms
Winning Strategies for Instagram, YouTube, and More. Decode the latest social media algorithms and discover content strategies proven to attract clients and strengthen your real estate brand. Learn precisely which types of content resonate most, how to optimize posts effectively, and the best distribution methods to generate direct inquiries and new business.
Presented by Keynote Speaker, Jason Pantana
Jason Pantana
Keynote Speaker & Ai Training Professional, Ai Marketing Academy
Jason Pantana is the co-founder of Ai Marketing Academy (AiM)—a tactical, real estate-focused training membership that empowers professionals to confidently leverage AI across the most important digital marketing channels, including social media, video, content creation, email, and local SEO.
As a seasoned speaker, trainer, and coach with Tom Ferry International, Jason works with agents, teams, and brokerages to integrate artificial intelligence into their daily marketing—making it faster, smarter, and more effective. His teaching combines strategy with execution, helping professionals boost their reach, streamline their workflow, and drive real business growth.
Known for his approachable style and clear, practical guidance, Jason equips real estate pros with the confidence and know-how to stay competitive in today’s ever-evolving marketing landscape.
Turning Your Database Into Deals
This focuses on using AI for lead generation, buyer and seller matching, and follow-up that doesn’t slip. Turn the people and inventory you already have into deals. We’ll use AI for pre-call research, matching buyers and sellers, and follow-up that doesn’t slip, without sounding like a robot. Practical lead gen, smarter list use, and next-touch habits you can run every week, not once and forget.
Presented by: John Schultz – Speaker & Chief Marketing & Technology Officer, Grafe Auction
John Schultz
Speaker & Chief Marketing & Technology Officer, Grafe Auction
A recognized leader at the intersection of auctioneering and innovation, John Schultz has dedicated over 25 years to advancing the profession. He serves as Partner and Chief Marketing & Technology Officer at Grafe Auction, a nationwide leader in commercial and industrial equipment auctions. He previously served as the 76th President of the National Auction Association (2024–2025) and as Chairman of the Board (2025–2026).
John’s journey began in 1992 at his grandfather’s estate auction—a formative moment that sparked a lifelong commitment to the auction industry. Since then, he has helped lead Grafe Auction through a full digital transformation, now conducting more than 300 online auctions annually across the retail, hospitality, manufacturing, and healthcare sectors.
A firm believer in professional development and service to others, John is a lead instructor for the Auction Marketing Management (AMM) designation and a graduate of the Certified Auctioneers Institute (CAI).
New Marketing Hub Distribution & Property Valuation Postcards
This focuses on using AI for lead generation, buyer and seller matching, and follow-up that doesn’t slip. Turn the people and inventory you already have into deals. We’ll use AI for pre-call research, matching buyers and sellers, and follow-up that doesn’t slip, without sounding like a robot. Practical lead gen, smarter list use, and next-touch habits you can run every week, not once and forget.
Nora Sullivan, Director of Business Consultantst, United Country Real Estate
Nora Sullivan
Director of Business Consultants, United Country Real Estate
Nora is an experienced and highly accomplished Business Consultant for United Country Real Estate with a demonstrated history of providing expert consulting to UCRE affiliates. Prior to joining UCRE she provided marketing and technology services to the #2 UCRE office in the U.S. She has an extensive background in innovative marketing and technology in numerous industries. She uses her deep experience in technology, SEO, marketing, sales, training, and business development to help numerous UCRE offices expand and meet their goals.
Teresa Johnson, Xpressdocs Senior Account Manager
Teresa Johnson
Senior Account Manager, Xpressdocs
Teresa Johnson has an extensive background with over 30 years of experience in the printing industry, including 15 years in Account Management. She has spent the past 10 years with Xpressdocs, partnering with clients to help them utilize the tools available to grow their business. With a degree in Marketing, Teresa combines industry knowledge with a customer-focused approach to help organizations achieve their goals.
Social IQ Beat the Algorithms
Presented by: Jason Pantana, Keynote Speaker
Turning Your Database Into Deals
Presented by: John Schultz, Grafe Auction Company Partner / Chief Marketing & Technology Officer
New Marketing Hub Distribution & Property Valuation Postcards
Presented by: Nora Sullivan, Business Consultant & Teresa Johnson, Xpressdocs Senior Account Manager
10:15 am – 10:30 am
Transition & Networking Break
10:30 am - 11:30 am
Agents of AI
Winning Strategies for Instagram, YouTube, and More. Decode the latest social media algorithms and discover content strategies proven to attract clients and strengthen your real estate brand. Learn precisely which types of content resonate most, how to optimize posts effectively, and the best distribution methods to generate direct inquiries and new business.
Presented by Keynote Speaker, Jason Pantana
Jason Pantana
Keynote Speaker & AI Training Professional, Ai Marketing Academy
Jason Pantana is the co-founder of Ai Marketing Academy (AiM)—a tactical, real estate-focused training membership that empowers professionals to confidently leverage AI across the most important digital marketing channels, including social media, video, content creation, email, and local SEO.
As a seasoned speaker, trainer, and coach with Tom Ferry International, Jason works with agents, teams, and brokerages to integrate artificial intelligence into their daily marketing—making it faster, smarter, and more effective. His teaching combines strategy with execution, helping professionals boost their reach, streamline their workflow, and drive real business growth.
Known for his approachable style and clear, practical guidance, Jason equips real estate pros with the confidence and know-how to stay competitive in today’s ever-evolving marketing landscape.
What's Working Now Versus the Hype
This focuses on using AI for lead generation, buyer and seller matching, and follow-up that doesn’t slip. Turn the people and inventory you already have into deals. We’ll use AI for pre-call research, matching buyers and sellers, and follow-up that doesn’t slip, without sounding like a robot. Practical lead gen, smarter list use, and next-touch habits you can run every week, not once and forget.
Presented by: John Schultz – Speaker & Chief Marketing & Technology Officer, Grafe Auction
John Schultz
Speaker & Chief Marketing & Technology Officer, Grafe Auction
A recognized leader at the intersection of auctioneering and innovation, John Schultz has dedicated over 25 years to advancing the profession. He serves as Partner and Chief Marketing & Technology Officer at Grafe Auction, a nationwide leader in commercial and industrial equipment auctions. He previously served as the 76th President of the National Auction Association (2024–2025) and as Chairman of the Board (2025–2026).
John’s journey began in 1992 at his grandfather’s estate auction—a formative moment that sparked a lifelong commitment to the auction industry. Since then, he has helped lead Grafe Auction through a full digital transformation, now conducting more than 300 online auctions annually across the retail, hospitality, manufacturing, and healthcare sectors.
A firm believer in professional development and service to others, John is a lead instructor for the Auction Marketing Management (AMM) designation and a graduate of the Certified Auctioneers Institute (CAI).
Zillow Showcase Ads
Tyler Stracener, Zillow Showcase Specialist
This focuses on using AI for lead generation, buyer and seller matching, and follow-up that doesn’t slip. Turn the people and inventory you already have into deals. We’ll use AI for pre-call research, matching buyers and sellers, and follow-up that doesn’t slip, without sounding like a robot. Practical lead gen, smarter list use, and next-touch habits you can run every week, not once and forget.
Agents of AI
Presented by: Jason Pantana, Keynote Speaker
What's Working Now Versus the Hype
Presented by: John Schultz, Grafe Auction Company Partner / Chief Marketing & Technology Officer
Leveraging United Country's Competitive Advantage: Agent Panel
1:00 pm – 2:00 pm
HiBid & Auction Flex Updates - AI Cataloging, New Apps, New Search, New Energy
Winning Strategies for Instagram, YouTube, and More. Decode the latest social media algorithms and discover content strategies proven to attract clients and strengthen your real estate brand. Learn precisely which types of content resonate most, how to optimize posts effectively, and the best distribution methods to generate direct inquiries and new business.
Presented by: Kris Kennedy, Chief Evangelist, Auction Flex & HiBid
Kris Kennedy
Chief Evangelist, Auction Flex & Hibid
As an Auction Technology Specialist for Auction Flex & HiBid, Kris Kennedy is well-versed in both live, in-person and online auctions. He knows how to make auctions easy, entertaining, and profitable with techniques designed to build brands and ensure success. Kris leads the sales, marketing, tradeshow and customer support efforts for Auction Flex, and also conducts user seminars for the company. As a certified auction technology instructor, Kris teaches at auction schools across the country.
Better Prompts, Better Results: The Key to AI Success for Agents
This focuses on using AI for lead generation, buyer and seller matching, and follow-up that doesn’t slip. Turn the people and inventory you already have into deals. We’ll use AI for pre-call research, matching buyers and sellers, and follow-up that doesn’t slip, without sounding like a robot. Practical lead gen, smarter list use, and next-touch habits you can run every week, not once and forget.
Ashley Breitenbach, Vice President Of Marketing, United Country Real Estate
Ashley Breitenbach
Vice President of Marketing, United Country Real Estate
As Vice President of Marketing for United Country Real Estate, Ashley Breitenbach provides strategic leadership for the company’s national marketing efforts, helping drive growth, brand recognition, and affiliate success. Her expertise spans digital marketing, search engine and AI search optimization, digital marketing, social media, public relations, advertising, and brand development. By combining innovative marketing strategies with a deep understanding of the real estate industry, Ashley helps position United Country as a leader in land, lifestyle, country, and specialty real estate marketing.
HiBid & Auction Flex Updates - AI Cataloging, New Apps, New Search, New Energy
Better Prompts, Better Results: The Key to AI Success for Agents
Presented by: Ashley Breitenbach, United Country Vice President of Marketing
Residential / Commercial SME Roundtable
Presented by: Nora Sullivan, Christa Barlow, & Jimmie Dean Coffey
2:00 pm – 2:15 pm
Transition & Networking Break
2:15 pm – 3:15 pm
Introducing Your New UC Office Website
Winning Strategies for Instagram, YouTube, and More. Decode the latest social media algorithms and discover content strategies proven to attract clients and strengthen your real estate brand. Learn precisely which types of content resonate most, how to optimize posts effectively, and the best distribution methods to generate direct inquiries and new business.
David Dickey, Chief Technology Officer, United Country Real Estate
David Dickey
Chief Technology Officer, United Country Real Estate
David Dickey, Chief Technology Officer for United Country Real Estate, joined the company in 2006 following his role as Senior Vice President of Professional Services for ePartners, Microsoft’s leading integration partner. David specializes in delivering, integrating and customizing proprietary real estate technology solutions that are tailored specifically for UCRE affiliate business needs. His team is focused on websites, lead management, CRM, and other related technology systems to give UCRE affiliates a competitive advantage in the market and support affiliate growth.
Gabe Salas, Technical Trainer, United Country Real Estate
Gabe Salas
Gabe Salas, UREG Technology Trainer
Gabe Salas joined the United Country Real Estate team last year and brought an abundance of technical and instructional excellence with him. Gabe crafts easy-to-use and engaging training videos and tools to aid affiliates in streamlining the onboarding process and keeping relevant technical updates top of mind. Through his experience at ClickUp, Appian, and other companies as a product trainer and instructional designer, he has developed top-notch systems to demonstrate lessons that anyone can understand.
Unlocking 1031 Exchanges: Grow Your Business, Serve More Clients
This focuses on using AI for lead generation, buyer and seller matching, and follow-up that doesn’t slip. Turn the people and inventory you already have into deals. We’ll use AI for pre-call research, matching buyers and sellers, and follow-up that doesn’t slip, without sounding like a robot. Practical lead gen, smarter list use, and next-touch habits you can run every week, not once and forget.
Greg Schowe, Division Manager of Asset Preservation Inc.
Greg Schowe
Division Manager of Asset Preservation Inc.
Greg Schowe brings over two decades of expertise in IRC §1031 tax-deferred exchanges and comprehensive real estate transactions to his role as Division Manager at Asset Preservation, Inc. Specializing in investor education and comprehensive service delivery, Greg serves a diverse clientele of investors, attorneys, real estate brokers, agents, accountants, and financial advisors across the country. His dynamic exchange presentations combine practical insights with real-world scenarios, illustrating sophisticated investment and tax strategies that drive results.
Introducing Your New UC Office Website
Presented by: David Dickey, UREG CTO & Tonja Woodward, Director of Support
Zillow Showcase Ads
Presented by: Special Guest
Land & Lifestyle SME Roundtable
Presented by: Nora Sullivan, Christa Barlow, & Jimmie Dean Coffey