United Country 2019 Convention Agenda / Schedule at a Glance

Welcome Reception

The event will be located on the Sonesta Resort grounds at the oceanfront beach pavilion. The menu features tastes of the south and will include hushpuppies, biscuits, seared snapper with crawfish etoufee, braised short rib, cheddar grits, sweet potatoes, chicken roulade, wild rice and delicious crispy funnel cakes with powdered sugar, whipped cream strawberry and chocolate sauces for dessert. Get ready for a night of live music provided by The Travis Allison Band, who has maintained a reputation as one of the best bands in the Carolinas for over a decade!

Prayer Breakfast*

We will start the day right with some joyful music, fellowship and encouragement with your United Country family. This special time of worship and sharing of favorite scriptures will set the stage for a truly wonderful convention.   *Optional ticketed event Let the heavens rejoice, and let the earth be glad; Let the sea roar, and all its fullness - Psalms 96:11 NKJV

Welcome & General Session

The general session is a great start to a comprehensive and information-packed convention. Your leadership team, CEO Dan Duffy, President Mike Duffy and United Country Auction Services President Shawn Terrel will provide an overview for United Country and help you learn how the company is staying at the forefront of the industry for your continued growth and success.


Expo Hall & Tech Stations

Take a break this afternoon and visit with many of United Country’s vendors, service providers and strategic partners. Stop by the Expo Hall and take time to grab some coffee, visit with the technology team, network with your real estate family and learn more about some of the programs and services that are carefully designed to help you grow and improve your business.

Keynote – Bridging the Gap

COMBINING YESTERDAY'S PRINCIPLES WITH TODAY'S TRENDS TO WIN RIGHT NOW An unfortunate trend that is growing every day is the gap that exists between the ways business was once done and how today's professionals perceive it should be done. There are two extremes that exist between the more experienced salesperson that believes everything can be accomplished with little help from the fad known as technology, and the younger agent that believes technology is the answer to everything. In Bridging the Gap: Combining Yesterday's Principles with Today's Trends to Win Right Now (in THIS Market), Jared James breaks down the balance that must take place in order for a synergy of the two ways of thinking to occur. He uses a

Technology 2019

During this session, Dave will discuss the latest technology advances from the technology team. We will uncover an exciting new website, discuss changes to the SPG websites and advances in the office websites SEO.  We will look back at 2018 and cover all of the new tools to help you win more business. You will see the latest in Bullseye and agent websites.  We will also look at our new infrastructure and discuss strategies to further increase traffic to your office and agent sites. You will leave this innovative session informed, with a clear technology roadmap for the future!

Awards Ceremony

We will be recognizing the tremendous achievements of the talented associates and office teams within the United Country network. Honors bestowed will include Listing Awards, Sales Awards, Founders Awards, President’s Awards, Summit Awards, Pinnacle Awards and Auction Marketing Competition Award winners. We encourage all convention attendees to join us during this time of special recognition!

Expo Hall & Tech Stations

Take this opportunity to visit with many of United Country’s vendors, service providers and strategic partners. Stop by the Expo Hall between breakout sessions and take time to grab some coffee, visit with the technology team, network with your real estate family and learn more about some of the programs and services that are carefully designed to help you grow and improve your business.


Awards Winners Photo Booth

Stop by the photo booth where a photographer will be available to take individual, team and group photos of award winners. These professional photos can be used for local news releases and your social media posts promoting all your recent achievements and advanced training. Don’t forget to use the hashtag #UCConvention.

Awards Reception & Banquet

Join us to recognize United Country’s highest performing top achievers of 2018. The evening will be dedicated to recognizing top offices and top sales associates. We will also announce the winners of the prestigious Genesis Award, Rising Star, Chamberlain Award and Stand Out Award along with the Sale of the Year, Auction of the Year and the SCS Deal of the Year. We will announce the Incentive Trip Award winners who earned their way to the Bahamas Cruise this year. Last of all, we will announce the location for next year’s Incentive Trip and the Training and Awards Convention location!

Auction Flex Inventory Management Systems

Simplify and streamline your auction management and oversite from start to finish with Auction Flex software. Learn what inventory management means and why we need it in our daily auction operations. We will discuss the different types of inventory and strategies to manage various types in an efficient manner. Also learn how to set the system up properly to calculate commissions, taxes and fees upon final closeout and reconciliation. Remember to bring your laptop as this is a fully interactive course.

Developing Your Team

Teams in real estate are not just a thing of the future; they are happening right now! The unfortunate truth about our industry though is that although you go to hours and hours of classes that teach you how to pass a test and get your license, nobody really teaches you how to run a business. In HOW TO DEVELOP A TEAM Jared James breaks down how to determine what pace to grow at, when it's time to start hiring, what to look for and how to hire the right people, which hires should come first and what systems are necessary to scale the right way because the stronger and more systematized your team is, the better the talent

Brand Yourself Using Agent Websites

Branding is becoming more and more important for real estate agents in this listing-driven market. Easily establish your niche and brand with a Bullseye Agent Website. During this session we will cover creating your agent website and share tips and tricks for maximum value. Learn how easy it is to promote your brand!

Becoming an Expert at Online Auction Cataloging

This session is specifically designed for auctioneers that are using the UC online auction bidding platform and want to fine-tune their cataloging skills for more detailed content and increased online bidders. We will review all of the cataloging options which are built into the Auction Flex | HiBid online auction software and showcase the tools that have been specifically designed to increase productivity and promote listings. During the course you will also learn how to properly upload images and discuss considerations when selecting the right photos for an online sale. Bring your laptop as this course will be an in-depth and interactive class.

How to Win the Listing Every Time!

Winning a silver medal in most sports is an honor, but taking 2nd place in real estate gets you nothing. Unfortunately for too many agents and brokers they are relying on tactics from 20 years ago to win listings today and their potential sellers see right through it. The quality of the questions you ask will always determine the quality of the answers that you get. In HOW TO WIN THE LISTING EVERY TIME Jared James will break down the exact phrases and strategies to use to get your potential sellers to focus on your process, not your price, and know that you are the best option for them to get their highest price in the shortest amount of

Bullseye Overview

With the release of Bullseye 4.0 in early spring 2018 and the launch of Bullseye Plus in summer 2018, Bullseye has grown by leaps and bounds! Join us for this overview of Bullseye and all the tools available to you in your technology platform. We will cover basics of the intranet, contact management, listing tools, office/agent management and agent websites. We highly encourage all agents and office managers to participate in this session!

Using Auction Flex & HiBid as a Marketing Tool

Online Auctions have firmly taken their place in today’s auction industry. Learn how to use the UC online bidding platform from Auction Flex | HiBid as a marketing machine and drive increased amounts of bidders to future events. During this course we will identify the tools within your bidding page which can effectively market your online auctions. We will also discuss the United Country Online Bidding Portal and how to use it to your advantage. Bring your laptop as this course is an interactive session.

Extreme Special Property Groups

Join us to review the next phase of Special Property Group marketing. This highly successful UCRE program is now moving into the next phase. We will be discussing UC Ranch Properties, the enhanced Ranch SPG program launched in 2018. This program offers high-end ranch-specific branding, an affiliate-led management counsel, new property qualifications, a premier website, marketing collateral and more. We will also provide some insight on an exciting new venture!

Client Marketing Plans

During this session, the presenters will discuss the most essential parts and pieces of how to run your real estate office based on recommendations from the top UCRE offices. This session is geared toward new and existing office owners/brokers and office managers and will cover the essentials on how the top offices run, staff and recruit, train resources, office management, build their business plan, marketing strategy, budget, benefits and much more.

Live Auction Marketing Podcast Show

Join the hosts of the successful podcast show “The Sale Ring” as they record nationally recognized auction marketing speaker John Schultz during a live taping of the show. Our hosts will dive into auction marketing with John and gain insights into how successful auctioneers are maximizing their marketing and promotional efforts. During the taping we will take questions from the audience and John will respond to them in person. This is guaranteed to be a fun and exciting event; don’t miss it.

Office & Agent Website SEO

SEO is a moving target as the Google algorithm is constantly changing. The good news is you don’t have to be an SEO expert or keep up on your own. Let our team do the heavy work for you! Join us in this session as we discuss current best practices for both office and agent websites.

Advanced Auction Marketing Strategies

If you have not heard John speak before, be prepared for a session that is packed full of marketing information and techniques. John has become one of the auction industry’s most sought-after social media and marketing speakers and will discuss proven advertising best practices which include a wide variety of social media and auction marketing strategies. These sessions allow auctioneers to take away actionable methods designed to increase auction income and close more transactions in 2019.

Social Media Ad Targeting

Learn how to maximize your Facebook campaign results through effective ad targeting. In this session we will cover the importance of defining custom audiences, lookalike audiences, how to use your own contact list and how to target buyers and sellers based on your unique goals for each ad or campaign. Discover how to create, target and price Facebook ads live. We will also be showing you how to monitor your ad’s performance and make changes until you get desirable results.

Effective Use of Video to Increase Engagement

You’ll leave this session knowing why video works, HOW to create and post content and where to put it, how to increase engagement for listings and general ways to use video to build your personal brand. Hear from successful United Country agents who’ve transformed their business with video. We’ll show you how ANYONE (even the less techie folks) can create an engaging video in less than 3 minutes!

Growth Through Mergers & Acquisitions

One of the very best ways to accelerate the growth of your brokerage today is via merging and/or acquiring other brokers. Over the past eight years and prior to joining United Real Estate Group, Rick led the charge in acquiring 18 companies ranging in size from 30 to 1,650 agents. Rick will review six distinct steps in creating M&A opportunities within your region.  

Agent Recruiting

Successfully recruiting the right agent can dramatically impact the immediate and long-term value of your business. Learn how to successfully identify potential new agents, techniques for successful recruiting and how to utilize multiple digital, social and print outlets to reach the agents you want. We have successfully developed recruiting strategies that target the best prospective agents and route them through a refined process to help qualify them for your company. If you are interested in expanding your market area by adding quality agents, this course will provide the insight needed to learn how to recruit for yourself and how the UCRE Home Office can assist.